Behavioral Research Lab

Overview of Services

Discover the science behind decisions. Uncover insights into human behavior with cutting-edge neuromarketing tools.The University at Buffalo School of Management's Behavioral Research Lab bridges the gap between academic theory and practical insights into human behavior. Using advanced neuromarketing tools like eye-tracking, facial coding and galvanic skin response, we help uncover what drives decision-making. Our lab empowers students, faculty and external collaborators with state-of-the-art resources to conduct research that makes a tangible impact in the real world.

Services:
·       Biometric lab with eye-tracking, facial emotional analysis, galvanic skin response, voice analysis and respiration analysis
·       Focus group facilities (2) with video taping that can be run through a biometric workstation
·       Computer Lab with 18 computers

Customers can make requests by reaching out to Kim Saxton mksaxton@buffalo.edu

Leadership

M. Kim Saxton

Faculty Director

Location and hours of operation

Hours	Location
On an 'As Scheduled' basis	140 Jacobs Management Center
	Buffalo, NY 14206-4000

Links and Resources

https://management.buffalo.edu/centers/behavioral-research-lab.html

Contacts

Name	Role	Phone	Email	Location
Stephanie Albano	Financial Operations Manager	716-645-3211	salbano@buffalo.edu	Jacobs Management Center